Canned fruit brand, Del Monte has collaborated with Disney to bring characters from Inside Out 2 to its product packaging.
One of the movies of the summer, bright stickers featuring the film’s characters such as Joy, Sadness, Anger, Fear, and newcomers Anxiety, Envy, Embarrassment and Ennui will feature on Del Monte products from fresh fruits to snacks.
The partnership also includes the launch of a European-wide competition, accessible via QR codes which appear on the character stickers on Del Monte products. The competition – which requires entrants to answer trivia questions about the film – will give one lucky family the chance to win a trip to London inclusive of flights, accommodation and activities inspired by Inside Out 2.
“We are delighted to collaborate with Disney and Pixar on this exciting venture,” said Thierry Montange, senior marketing director from Del Monte Europe. “At Fresh Del Monte, we are committed to providing families with wholesome, nutritious products that bring joy to their everyday lives. By featuring characters from Inside Out 2 on our products, but also on in-store materials and brand content, we hope to make healthy eating a fun and engaging experience for children and parents alike.”
The contest is open for entries until 30 September 2024 and details on how to enter the contest are available on Del Monte’s website and social media channels.
Del Monte will be represented at Brand Licensing Europe by Golden Goose (stand C255).
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