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Dedicated launches The Beatles collection in mission to ‘put flavour into ethical clothing’

Dedicated, a Swedish fashion brand established to ‘put some flavour’ into the sustainable clothing scene, is doing just that – all to the tune of The Beatles, thanks to a new collection making use of some of the band’s most iconic imagery.

The limited collection is made from organic and fairtrade certified cotton and celebrates the music and cultural influence of the group that ‘changed the world of pop culture forever’ when they hit the scene more than 60 years ago, reported Products of Change.

Iconic artwork from The Beatles’ discography, including Rubber Soul, Revolver, Sgt Peppers and Abbey Road all features in the collection that spans sweatshirts, shirts, t-shirts and accessories – encouraging both music and fashion fans to dust of the old records and spin a bit of nostalgia this summer.

The range has been produced in accordance with Dedicated’s strict sustainability values. It was back in 2006 that Dedicated started out as an environmental retailer.

You can read the full story on the Products of Change website by clicking here.

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