Funko Europe has collaborated with toy store FAO Schwarz on a dedicated in-store area in its new Milan outlet.
The new department store officially opens to the public today (28 October) and is the first continental-European store for the famous toy brand.
The 14 sqm Funko space features the special touches that the company has become known for and exclusive products.
The offering will dial up Funko’s categories from Vinyl Soda, Mystery Minis, Pop! pins, plush toys, Pop! collectables and Loungefly fashion accessories.
The opening of the Milan store is the result of an exclusive agreement between Prénatal Retail Group – a speecialist in the children’s and toy sector with 777 stores in eight countries (Italy, Spain, Portugal, France, Greece, Holland, Belgium and Switzerland) – and the Californian partner ThreeSixty Group, the owner of the FAO Schwarz brand.
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