This ad will be closed automatically in X seconds.

Dean’s tees off with new shortbread range with The Open

Dean’s has launched a new range of all butter shortbread to celebrate The Open, including a limited edition tin designed to commemorate The 150th Open at the iconic Old Course at St Andrews.

The range includes four tins and three cartons containing slowly hand-baked all-butter shortbread featuring imagery from the Old Course at St Andrews.

The limited edition 150th tin features a unique image of The Old Course and will be available for a limited time only. Along with the ‘Elements’ and ‘The Open’ tins, these are filled with all butter petticoat tails. The range also includes The Open collection of three 300g cartons featuring imagery from The Old Course at St Andrews and finally, a 75g tin of all butter shortbread rounds, designed to emulate a set of golf balls.

“We are honoured to present this range of our all butter melt in the mouth shortbread for The Open,” commented Nick Watkin, commercial director at Dean’s. “With The 150th Open taking place back at the ‘home of golf’ it feels right that there should be a line of shortbread to commemorate this. The range this year makes an excellent keepsake or gift for any golf and shortbread fan.”

The deal with Dean’s was secured by TSBA Group.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
SeminalBigPicture500x500
 
The company has appointed Big Picture Licensing to support and represent Seminal as an introducer agent model to identify and develop new innovative licensing partners on a global basis....
Smileypopups500x500
 
The move follows the success of the brand's franchise stores in China....
TomGatesstageshow500x500
 
Dynamic doodler, homework-hater and lover of snacks Tom Gates and his 'brilliant' world are being brought to life for family audiences across the UK in a new live show, Tom Gates EPIC Stage Show....
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.