DC Thomson has appointed Rebecca Miskin as ceo of its media portfolio, as the 116 year old company continues with its ambitious growth plans.
Rebecca (pictured) joined the company as chief strategy and transformation officer in summer 2020, and has been instrumental in developing the plan to consolidate DC Thomson’s media entities and create a scalable media company.
In the newly created role, Rebecca will oversee the company’s entire media operation, bringing together brands including Beano Studios, Stylist and Puzzler for the first time.
Rebecca – who retains her DC Thomson group strategy role – has a strong track record of leading digital transformation at major media companies, having previously been digital strategy director at Hearst, general manager at NBC Universal and commercial director at Time.
“Rebecca’s appointment as ceo is a crucial part of our transformation strategy, which looks afresh at how we can inform, entertain and delight audiences now and in the future,” commented Christopher Thomson, chairman of DC Thomson.
Rebecca added: “Throughout DC Thomson’s history, its ability to continually recognise the wants and needs of audiences has created successful brands that have grown and evolved. Now more than ever, readers, listeners and viewers want to feel a togetherness that comes from shared experiences.
“To survive and grow, we have to do more than just attract customers, we need to create loyal and long-lasting communities and we will achieve that by investing in technology, data and talent.”
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