This ad will be closed automatically in X seconds.

DC Thomson gets Sweet on Flossy and Jim

Partnership secured between brand and girls magazine.

The licensing programme for Flossy and Jim continues to grow, with Edutainment Licensing securing a partnership with DC Thomson’s Sweet magazine.

Aimed at 7-11 year old girls, Sweet launched in March 2017 and is on sale every three to four weeks. Sales have surpassed projected circulation figures with an average of 28,000+.

“As massive fans of the brand ourselves, we’re so pleased to welcome the colourful world of Flossy and Jim to Sweet magazine,” said editor, Sian Dolan. “We look forward to creating engaging and humorous features we know our readers will love.”

Lynette Jordan, co-creator of Flossy and Jim, added: “We love that the Sweet team are ahead of the game when it comes to the latest brands and trends that are causing a stir among young girls.

“They are passionate about publishing relevant and entertaining content and we are excited to work with such a fantastic magazine partner.”

The news follows on from the announcement last week that Gemma International is to produce cards and gift packaging for the brand.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
MerryChristmasLS500x500
 
We’ll be back on Thursday 2 January 2025… until then, we round up some of the top stories from LicensingSource.net over the past 12 months....
Danilotopcalendars500x500
 
Football has proven its resilience in the world of calendars by kicking global pop favourite Taylor Swift off the top spot and turning the Danilo top 10 red....
WestfieldBFG500x500
 
The BFG can be seen peaking over a sign which says 'Have a gloriumptious Christmas' outside the Westfield shopping centre in White City....
CraftBuddyTikTokShop500x500
 
Craft Buddy has concluded a strong year with a significant accolade, winning the Home & Living Growth Award at the inaugural UK & Ireland TikTok Shop Awards....
Wolsey500x500
 
The prestigious achievement recognises the ongoing work, focus and commitment the business has across a wide range of criteria, including quality, sustainability and environmental responsibility....
MashaatChristmas500x500
 
Animaccord and Maurizio Distefano Licensing, which manages licensing for Masha and the Bear in Italy, have announced a series of initiatives designed to deepen the brand’s connection with Italian audiences....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.