Company is the exclusive distributor for Thinkway Toys across EMEA.
Darran Garnham has moved on from his role at NBC Universal to build a UK team for distributor MTW Toys, an opportunity which he said was “too good not to go for”.
Darran – who was previously vp of consumer products EMEA at NBC Universal – takes on the position of ceo of the company, which will act as the exclusive distributor for Thinkway Toys across EMEA.
He is now actively recruiting for retail and marketing positions, with the aim of hiring three to four people by the end of the year.
Thinkway Toys – which had previously been handled by Geemac in the UK – is the master toy partner for the Despicable Me franchise and the upcoming Toy Story 4.
Speaking to The Source, Darran said: “Sometimes opportunities come along to work with incredible companies and you just have to go for it.
“Having built up Mind Candy – [during his six years at the company, Darran helped build Moshi Monsters into a $1 billion brand] – to have the opportunity to do that again, with some incredible products and brands behind us, was too good an opportunity not to go for.
“Thinkway Toys is one of the best kept secrets in our industry.
“My sons, Freddie and Sebastian, have been acting as product testers and have been thoroughly thrilled with everything I’ve shown them so far.”
Darran can be contacted by clicking on this link.
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