Danilo kicks off 40th anniversary celebrations

Special logo focuses on licensee’s roots as well as its future, says md Daniel Prince.

Popular greeting cards and calendar licensee Danilo is marking 40 years in business this year, with celebrations to mark the milestone already underway.

Danilo has unveiled a special 40th birthday logo, with Elvis Presley – the company’s very first licence – taking a starring role.

Back in 1978 Laurence Prince, founder (and continuing chairman) of the company travelled to LA and as agreed, turned up at Colonel Parker’s office with a suitcase full of hard cash to seal the deal, securing what was its first of many official Elvis calendars that was to form the bedrock of the business.

As Daniel Prince, md of Danilo, explained: “The logo, which will form part of the celebrations, focuses on Danilo’s roots as well as our future.”

Laurence continued: “It seemed obvious to me that the logo needed to have a link to where the Danilo story began.

“Fortunately, our relationship with the Elvis Presley Enterprises is still as strong today as when I  first met the Colonel 40 years ago, so they happily approved the use of Elvis’s silhouette within our 40th anniversary logo.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
BolognaLicAwards_2025
 
The winners of the Bologna Licensing Awards have been crowned during the Bologna Licensing Trade Fair/Kids....
DocM_Bratz
 
Dr. Martens x Bratz celebrates Y2K aesthetic Featuring nostalgia-rich details, the first footwear and accessories collaboration between Dr. Martens and MGA Entertainment’s Bratz is inspired by the iconic dolls’ passion for fashion and unapologetic self-expression. ...
MouseMansion
 
Manita Schaapman, co-founder and creative director of The Mouse Mansion Company, will take to the stage at this year’s Licensing Conference to share the story of how a handmade universe turned into a global success....
Smiley_Awards
 
Recognising the power of film to inspire change, the eighth annual Smiley Charity Film Awards, presented by Smiley and powered by Smiley Movement CIC, took place at the Indigo O2 on 20 March. ...
BLLAS_Hearst
 
Angharad Moynes, licensing sales director at Hearst, explains why the company supports the Brand & Lifestyle Licensing Awards....
Spacetoon_Moonbug
 
Spacetoon Mum, Spacetoon’s digital platform and content hub directed at mothers, has joined forces with Moonbug Entertainment to launch a heartfelt regional campaign in honour of Mother’s Day....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.