Mickey Mouse 90th anniversary title is first product in new limited edition/collectable range.
Danilo’s latest initiative is aiming to change perceptions of wall calendars, elevating them very much as collectable art.
The publisher’s inaugural limited edition/collectable calendar is a Mickey Mouse 90th Anniversary title. In keeping with Mickey’s milestone, Danilo is limiting production to just 90 copies, all of which are numbered and shipped with certificates of authenticity.
The ‘number 1’ of 90 is to be auctioned on eBay next week with all the proceeds being donated to GOSH (Great Ormond Street Hospital).
Explaining the rationale behind this product development, Brett Smith, sales director of Danilo said: “After visiting Comic Con and Games Con we identified a huge desire for passionate fans of a brand to have collectable and limited edition items of their favourite properties, which extends into calendars.”
The calendars will initially only be available on Danilo.com, costing £25 each, however Brett told sister title PG Buzz that “as we move forward we will partner with a retailer with a range for in-store”.
The whole calendar is limited edition (not just the cover). Printed on very high quality board, the limited edition calendars are being shipped in an impressive black envelope.
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