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Danilo blooms with RHS calendar and diary deal

Range of 2021 RHS calendars and diaries available at retail from September 2020.

Danilo has been appointed by the RHS as its new calendar and diary partner.

The coming year will see Danilo produce a wide range of 2021 RHS calendars and diaries. The items will feature photographic images of RHS gardens, the RHS Chelsea Flower Show and exquisite plant portraits, alongside illustrative images selected from the RHS Lindley Collections, the world’s finest collection of botanical art.

The range will feature a number of product formats including: RHS Chelsea Flower Show slim calendar, RHS Gardens square calendar, RHS The Collection A5 diary, RHS Gardens slim diary, RHS Fruit and Flowers slim calendar, RHS Illustrated slim diary, RHS Easel Calendar and RHS Family Organiser.

In addition, the range will also include two deluxe products: RHS A3 Calendar with botanical illustrations from the RHS Lindley Collections, in a special tear-off format so the artworks can be framed, plus the RHS Collectors Gift Box Set which includes the square calendar, A5 diary and a pen in a deluxe box.

The calendars and diaries will be available at a wide range of book, card and gift shops, as well as supermarkets, department stores and RHS shops from September.

They will also be widely available at online retail, including rhsshop.co.uk and danilo.com. A selection of the products will launch at the RHS Chelsea Flower Show in May.

“Not only is the RHS the world’s best-known gardening charity, enjoying unmatched levels of awareness, but it has supplied an extraordinary selection of beautiful photographic imagery and artwork to inspire the designs of our calendars and diaries,” said Dan Grant, licensing director at Danilo. “We are delighted to be working with the RHS on this range.”

Cathy Snow, licensing manager at the RHS, added: “Danilo is highly recognised and well regarded in its industry, with innovative and award-winning product designs.

“This range wonderfully reflects the varied and inspirational work of the RHS and will be popular not only with lovers of gardens and gardening, but with anyone who loves calendars and diaries that are both useful and beautifully designed.”

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