Danilo and Robert Frederick join Elmer licensing drive

Existing licensees including Amscan, Rainbow Designs and Paul Dennicci also adding to collections.

Metrostar has welcomed a brace of new partners to the licensing programme for Elmer the Patchwork Elephant.

Danilo will be publishing calendars, greeting cards, gift wrap and bags, while Robert Frederick will create gifts, arts and crafts and stationery.

In addition, existing licensees have been busy working on new Elmer products.

Amscan has renewed its dress-up licence, while Rainbow Designs is adding new lines to its Elmer portfolio. Paul Dennicci has also developed the first Elmer babywear collection for Primark.

New products from all the above licensees will be launched in 2021.

“Elmer is proving to be a very reliable performer in a number of product categories across an increasingly large retail base,” said Claire Potter, md of Metrostar. “Metrostar started working on Elmer in 2016 and in every year since he has gained new licensees and added new retailers to the programme.

“As well as the addition of Danilo and Robert Frederick, in 2021 we will see new Elmer products in Primark, Sainsbury’s, Matalan, John Lewis and Waterstones.”

Paul Black, PR and brand director at Andersen Press, added: “We’re absolutely delighted to welcome Danilo and Robert Frederick to our licensing programme.

“Both are perfect partners for Elmer and we look forward to working with them to develop and promote new products. We would also like to thank our family of Elmer licensees for working so hard this year. We know how challenging it has been and really appreciate their continued support and enthusiasm for Elmer.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
ZaraHomeMorris&Co500x500
 
The exclusive partnership introduces a curated collection of homeware and furniture which blends heritage artistry with a fusion of classic and contemporary aesthetics....
CWBinfant500x500
 
Now available in Boots stores across the UK, with additional retailers coming later this year, the collection features two ranges designed to bring characters into little ones’ early years....
CBForbiddenPlanet500x500
 
Care Bears fans can now find exclusive apparel and giftware at pop culture retailer, Forbidden Planet, following a new partnership with Cloudco Entertainment....
VQLauraAshley500x500
 
Marquee Brands - the owner of the Laura Ashley brand - has expanded the successful partnership with home electronics specialist VQ beyond the UK, also granting the company US licensee status....
DoritosKebag500x500
 
German Doner Kebab has met demand for an online food hack that sees it teaming up with tortilla chip brand, Doritos, to launch the limited edition GDK Doritos Loaded Doner KeBag in the UK....
BBCGrainneMcnamara500x500
 
BBC Studios has promoted Gráinne McNamara is to take on a new leadership role spearheading the development team for its Kids & Family live action and animation business....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.