Company to manage merchandise rights for five titles across key territories.
In celebration of the 40th anniversary of the anime series, Crunchyroll has secured a deal to manage the merchandise rights for five Gundam titles in key territories.
The company has inked the deal with Sunrise and Sotsu, and will be handling the titles across North and South America, the UK, Europe, Australia and New Zealand.
The Gundam series includes Mobile Suit Gundam, Mobile Suit Gundam Wing, Mobile Suit Gundam Seed, Mobile Suit Gundam 00 and Mobile Suit Gundam: Iron-Blooded Orphans.
Crunchyroll will pursue merchandise opportunities across categories including apparel, bags, accessories, furnishings and home décor, lifestyle and food among others.
Mobile Suit Gundam originally premiered in 1979 and is a top 15 media franchise, grossing over $20 billion in total retail sales.
Gundam plastic models (Gunplas) make up 90% of the Japanese character plastic-model market, with more than 500 million models sold to date.
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