British lifestyle brand, Crew Clothing has partnered with the Red Roses, the reigning Guinness Women’s Six Nations champions.
As the team’s new formalwear outfitter, Crew will provide the playing squad and support staff in their designs for all formal appearances and events, reported SportIndustry.biz.
The Red Roses – the number one women’s rugby union team in the world – have marked a major milestone in female sponsorship with the deal. The agreement is not only the first exclusive partnership to the Red Roses, but it also represents Crew Clothing’s first all-female sponsorship deal.
The debut of the formalwear will take place at the upcoming 2025 Guinness Women’s Six Nations.
“This global partnership with the Red Roses serves as a reflection of Crew’s unwavering commitment to supporting the best of British sport, and we couldn’t be prouder to be a part of the next phase in the Red Roses’ incredible journey,” commented Naomi Parry, head of marketing at Crew Clothing. “Ahead of a monumental year for women’s rugby, we’ll be supporting the squad with a range of beautifully crafted formalwear pieces, and look forward to celebrating future successes with our new partner.”
Alex Teasdale, women’s executive director at the RFU, added: “We are really looking forward to working with Crew Clothing as a Red Roses Partner – the first Women’s game standalone Partner. We’re really proud that the Red Roses are galvanising support in this way and showing that women’s rugby is an attractive proposition for brands. We’re grateful to Crew for another brilliant show of support into women’s sport and for choosing women’s rugby.”
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