Haddad Brands launches infant and children’s apparel inspired by creative property.
The Crayola brand has made the move into the apparel and accessories category.
Haddad Brands has launched an apparel programme for infants and children, inspired by ‘colour, creativity and self-expression’.
The collection made its debut at the autumn 2019 fashion preview, held at Candytopia in New York City earlier this month, with celebrities and influencers turning out in support.
“Haddad Brands is excited to expand our iconic global family brand portfolio to include Crayola,” said Ruth Walnick, vp of Haddad Brands. “Along with a strong family heritage, Crayola represents great memories of our past, dreams of the future, and the opportunity to spread colour around the world today. We look forward to working with Crayola.”
Warren Schorr, vp of business development and global licensing at Crayola, added: “Our collaboration with Haddad is built on the shared and complementary corporate goals of evoking self-expression and creativity.
“We are thrilled to capture the essence and passion of both companies inspired by Crayola’s creativity and colour.”
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