Children’s creativity brand, Crayola has teamed with audio storytelling specialist, Audible for a new collaboration to foster creativity.
As part of Crayola’s Campaign for Creativity, Crayola and Audible are releasing today (14 November) a collection of exclusive Crayola ‘Imagination in Action’ activity sheets for Audible listeners to creatively engage with select children’s titles.
The sheets range from colouring projects to creative sketch prompts corresponding to specific Audible kids’ titles such as Disney Frozen: Olaf’s Quest and Peppa Pig’s Play-A-Long Podcast. Parents and educators who are new to Audible will also have access to a two-month free Audible trial membership that can be used to listen to the Audible titles paired with each activity sheet.
Audible will also be an official sponsor of Crayola’s 2025 Creativity Week (27 January through to 2 February 2025).
Audible will give 10 schools across the US mobile creative listening stations for use in school libraries and classrooms. Each mobile listening station includes tablets, headphones, three-year gift memberships to Audible, cozy seating and more, packaged within a mobile cart that can be transported from classroom to classroom. The schools will also receive $1,000 worth of Crayola products to spur kids’ creativity while they listen to immersive audio content.
“The creative experience of listening and illustrating a story is not only foundational to storytelling and reading skills, but also supports problem solving, critical thinking and self-expression,” commented Victoria Lozano, evp, Crayola Brand Marketing. “Creativity is a life skill, and through our Campaign for Creativity and this collaboration with Audible, we are elevating the conversation about the importance of childhood creativity to help kids reach their full potential and encouraging adults to nurture that creativity in everyday activities.”
Derek Murphy, head of global business development at Audible, continued: “We’re thrilled to partner with Crayola, one of the world’s most beloved and enduring family brands, in their mission to spark creativity and a lifelong love of learning for children. Audio storytelling has a remarkable ability to captivate minds, transporting listeners to extraordinary worlds even as they engage in everyday activities.
“Between our growing library of children’s titles and our recently launched Kids Profile feature – the timing couldn’t be better for us to team with Crayola to harness the power of imagination, empowering the next generation to dream big, color outside the lines and unlock their full creative potential.”
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