Former ITV exec appointed as agency’s new UK retail and marketing director.
CPLG has welcomed Natalie Harvey to its team, taking on the role of UK retail and marketing director.
Natalie (pictured) – who will report to Maarten Weck, md for Northern Europe – brings over 20 years of industry experience to the agency.
Most recently, she was at ITV, where she was head of European retail before moving into the role of head of UK, food and promotions.
Prior to ITV, she held both licensing and retail roles at 20th Century Fox, Hasbro and Mattel, developing programmes for brands such as Transformers, My Little Pony, The Simpsons and Barbie.
Natalie will work across the entire CPLG portfolio of entertainment, classic and lifestyle brands, managing the company’s key retailer relationships, developing strategic brand and category plans, and implementing retail and marketing activations across mass market, fashion, toy and specialist accounts.
Maarten Weck, md for Northern Europe, at CPLG said: “We are delighted to welcome Natalie to the team. She brings with her a wealth of experience across a number of entertainment and fashion-driven lifestyle brands.
“Her cross-category expertise and fantastic retail relationships are key to ensuring we maximise our brands at retail.”
Natalie added: “I am thrilled to be joining a well-respected and talented team at CPLG, with an enviable and diverse portfolio. I look forward to driving the business forward at retail to create memorable brand experiences for both retailers and consumers alike.”
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