CPLG strengthens Benelux region with new GM

Brenda Draaisma has been promoted to role, reporting to evp and md Maarten Weck.

CPLG has strengthened its team in the Benelux region, promoting Brenda Draaisma to the role of general manager.

Brenda (pictured) – who joined the agency in 2011 as retail and marketing director – will report to Maarten Weck, evp and md of CPLG.

In the expanded role, Brenda will oversee CPLG Benelux’s activities across licensing strategy, promotions, publishing and retail development for the company’s portfolio of entertainment, classic and lifestyle properties.

“Since joining CPLG eight years ago, Brenda has been instrumental in growing our retail relationships and championing our brands across the Benelux and, more recently, the Nordics regions,” said Maarten. “She has played a pivotal role in expanding our entertainment and lifestyle portfolio delivering exciting retail programmes and brand collaborations.

“This new position allows Brenda to give focus to this key market and lead the team to further strengthen our clients’ properties across the region.”

Brenda added: “CPLG is a fantastic company to work for and it is very exciting to be given the opportunity to take on a fresh challenge. I am looking forward to spearheading commercial and retail strategy for Benelux and further growing the business.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
MonopolyGoSixNations500x500
 
Scopely’s chart-topping mobile game is launching an exclusive Six Nations-themed tournament to celebrate ‘Super Saturday’ - becoming the first-ever Official Mobile Gaming Partner of the Men’s and Women’s Six Nations Championship....
LegoPOC500x500
 
Christian Lanckman, LEGO’s sustainable packaging manager, will share his expertise with POC members in an exclusive webinar on Tuesday 18 March....
RoyalPavilionBrighton500x500
 
The Regency palace is opening a vibrant new immersive experience on 21 March that will invite visitors to explore the history, magic and meaning of colour....
SesameStreetReebok500x500
 
The range includes five footwear styles inspired by characters such as Elmo, Cookie Monster, Abby Cadabby, Oscar the Grouch and Big Bird, plus limited edition apparel....
AAAUKGamesExpo500x500
 
As part of the collaboration, AAA Merchandise has designed the official UK Games Expo Play Mat, available exclusively at the event which takes place at the Birmingham NEC from 30 May to 1 June....
GingerBetty500x500
 
There’s egg-citing news for greeting card publisher, Ginger Betty as founder Tracey Colliston’s artwork has decorated two of the giant eggs on a trail through London....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.