This ad will be closed automatically in X seconds.

CPLG on board for UglyDolls in Europe

Agency will build licensing programme for brand in EMEA (excluding CEE and Nordics).

CPLG has been appointed licensing agent for EMEA (excluding CEE and Nordics) for the UglyDolls franchise.

The agency will develop an UglyDolls licensing programme across a broad spectrum of categories, with an initial focus on apparel, accessories and gifting, targeting young adults and kids.

Represented by master agent White Space Entertainment – on behalf of global media company STX Entertainment – UglyDolls started out as a doodle on a long distance letter between creators David Horvath and Sun-Min Kim.

It was developed into a single handmade plush character and later evolved into a plush toy line sold in specialty stores back in 2001. The brand gained a dedicated following, and was named Toy of the Year in 2006 by the TIA in the US.

An animated movie is planned for release in 2019, while Hasbro has recently come on board as master global toy partner.

Additional projects are in the works including a TV series and digital content.

Stephanie Sperber, ceo at White Space Entertainment, said: “I’ve worked with CPLG in the past to build comprehensive consumer products programmes, and when it came down to choosing a licensing agent in Europe, they were my first call. I look forward to working with CPLG to build UglyDolls into a massive franchise.”

Steve Manners, evp at CPLG, added: “We are delighted to be working with Stephanie, her team and STX Entertainment on UglyDolls. We love the history and message of the brand, which is so relevant today.

“The movie will elevate the franchise to a new level, and we anticipate announcing market-leading licensees across Europe very soon.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.