Agency to develop licensing programme reflecting WWF’s ‘aspirational’ themes.
WWF España (also known as WWF Adena) has appointed CPLG as its licensing agent in Spain to develop consumer products.
The agency will now look to develop a comprehensive licensing programme reflecting WWF’s themes of species, forest, freshwater, marine and climate.
WWF operates in more than 100 countries and has the support of five million people on six continents.
The licensing programme will not only help to raise funds to support the charity, but also further raise its profile among a wider audience.
CPLG Iberia’s md, Pau Pascual, said: “We are delighted to work together with WWF as it allows us to take licensing to another level by contributing to a positive cause that we feel committed to.
“We are convinced that partners won´t hesitate in getting involved with this project.”
Secretary general of WWF España, Juan Carlos del Olmo Castillejos, added: “With this agreement we will be able to deliver our conservation message to a greater number of people and increase the resources we need to continue working on the care of our planet.
“In addition, we make it possible for responsible businesses to join the protection of the environment.”
Picture copyright © Michel Gunther/WWF.
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