Agency will represent raft of new home and garden, design and renovation brands.
CPLG North America has expanded it brand roster, securing a deal with Evolution Management + Marketing to represent its key home and lifestyle clients in the home and garden, design and renovation space.
The deal covers DIY experts and TV hosts including Chris and Payton Lambton from Going Yard on HGTV (pictured), Andy and Candis Meredith from Old Home Love on the DIY Network and Jason Cameron, host of Man Caves, Sledgehammer and Desperate Landscapes on the DIY Network.
“The opportunity to partner with Evolution’s first-class home and lifestyle experts represents a perfect strategic fit in our continued expansion to represent leading brands in North America,” said Ted Larkins, svp/general manager of CPLG North America.
“Their talent have incredible appeal in their respective categories, and we’re excited to introduce them to the retail markets and help them engage with their fans through various consumer products, retail partnerships and promotional opportunities.”
Brian Samuels, partner at Evolution, added: “CPLG North America is the perfect partner to develop and launch a strategic consumer products business based upon our clients’ expertise.
“CPLG brings an incredible pedigree of licensing expertise to our talent and will help extend their brands to reach the millions of passionate fans that tune into their shows on HGTV and DIY Network.”
