Collaboration is ‘natural step in our development’ says CPLG ceo Peter Byrne.
CPLG and Tycoon have joined forces to create a global strategic alliance which is designed to utilise their strengths in regional markets and maximise brand opportunities across both agencies.
The alliance provides a ‘one-stop-shop’ licensing solution for brand owners and retailers, covering all aspects of content, brand development, retail management, sourcing, branded promotions and live events across a combined network of EMEA, North America and Latin America.
Peter Byrne, ceo at CPLG, commented: “Licensing is truly a global business and this collaboration with our trusted colleagues at Tycoon is not only a perfect fit, but also a natural step in our development.
“We are like-minded, and have a similar pragmatic approach to the business, along with similar infrastructures and state-of-the-art systems. We look forward to the huge opportunities this can potentially bring.”
For Tycoon – a pioneer of licensing in Mexico for over 25 years and over 15 years in Latin America – president Elias Fasja believes the alliance makes them a “dominant force” in the agency business.
Elias commented: “Over the many years we have known CPLG we have represented many of the same clients and have the greatest mutual respect for each other’s businesses.
“We anticipate that teaming up with CPLG can only expand the possibilities and provide solutions of scale for both organisations. We can also learn from each other, which makes us a dominant force in the agency business, without question.”
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