This ad will be closed automatically in X seconds.

CPLG adds Posh Paws for Sunny Bunnies

Popular licensee will create range of plush across EMEA for preschool animation.

CPLG has signed up Posh Paws to develop a range of plush for children’s CGI animated comedy, Sunny Bunnies, across EMEA (excluding France).

The popular licensee will create a range of feature and standard plush toys, infant plush and cushions featuring the characters Turbo, Big Boo, Iris, Shiny and Hopper.

The deal covers all territories in Europe and the Middle East, excluding France.

Produced by Belarus-based Digital Light Studio, Sunny Bunnies is a preschool, non-dialogue CGI animated comedy aimed at ages 3-6 featuring five fluffy balls of light that can appear anywhere there is a light source, bringing fun, happiness and mischief with them.

It launched on Milkshake in the UK in January, while it is also available on Sky Kids, Disney Junior and Amazon Prime in the territory.

Globally, it is broadcast in more than 160 territories, while it also has its own YouTube channel (managed by WildBrain).

“We are thrilled to be the plush partner for Sunny Bunnies across EMEA,” said Laura Bull, marketing manager at Posh Paws. “We immediately fell in love with the cute, crazy characters and knew they would lend themselves perfectly to a premium plush collection and much more. With our extensive retailer distribution, we can’t wait to see the Sunny Bunnies bouncing off shop shelves.”

Other Sunny Bunnies licensees on board in Europe include Sky Brands for bedding and apparel in Germany, Austria, Switzerland and the Nordic countries, launching for SS19, plus FARO for bedding/textiles in Central and Eastern Europe.

Redan Publishing also features in the brand across its magazine portfolio, while Whitehouse Leisure is developing amusement plush throughout EMEA.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.