New collection is due to hit retail shelves in May.
Copywrite has been showcasing its new collection of Chupa Chups stationery at Spring Fair this week.
The range – which can be found in hall 12, stand B22-C19 – is due to launch in May.
Helen Webster, group licensing director at IG Design Group, told The Source: “We signed this brand because we believe retailers have a gap for a brand that is fresh and will appeal to a wide age demographic.
“The Chupa Chups brand is a perfect fit for that gap, with its huge brand awareness and popularity coupled with a really fun approach to design.”
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