Division increases to $31.7m thanks to licensing deals and location-based entertainment initiatives.
The consumer products segment contributed a healthy figure to DreamWorks Animation’s latest set of results.
The division increased to $31.7 million in the quarter ending December 31 2015 – this is compared to $22.1 million in the same period the prior year.
The boost was primarily driven by revenues earned from retail development and location-based entertainment initiatives, as well as merchandise licensing.
Meanwhile, there was more good news for the full year figures – revenues from the consumer products segment increased to $86.5 million, compared to $64.8 million in the prior year.
Overall, DreamWorks’ performance blasted past analysts’ expectations, despite 2015 being what ceo Jeffrey Katzenberg described as a “transitional year”.
The company reported full year revenue growth of 34% to $916 million and adjusted operating income of $79 million.
Home was the star when it came to feature film segment revenue, contributing $55.3 million to the pot for Q4.
“Although 2015 was a transitional year for our company, I am exceptionally proud of what the DreamWorks team has accomplished this year and I’m pleased to report that we have met or exceeded our stated full year 2015 goals across all key financial metrics,” said Jeffrey Katzenberg, ceo of DreamWorks Animation.
“DWA delivered its best top line result in 11 years and highest revenue growth in eight years, accelerating 34% from 2014.”
