Confectionery brand, Swizzels has secured a new deal with ToyTopic for a range of cushions, plush keyring, plush backpacks and ‘make your own’ kits for some of its well-known sweets.
Brokered by Blonde Sheep Licensing, the deal extends across all the Swizzels favourites and covers the UK and Europe. Products will be launching for AW25, with ToyTopic showcasing them to retailers at Toy Fair next week (Olympia, 21-23 January).
“Swizzels’ products have been a part of British culture for generations, and we are excited to transform these iconic sweets into a range of products that combine fun, creativity and the nostalgia of a well-loved brand,” commented Paul Cook, director at ToyTopic.
Natasha Dyson, founder and ceo at Blonde Sheep Licensing, continued: “We’re very happy to be working with ToyTopic to develop this range of on-trend accessories and make your own kits.”
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