A new limited edition collection has launched from Coca-Cola and Disneyland Paris, marking 30 years of partnership between the two brands.
The new eight-piece collection – entitled Classic Paris – focuses on modern classic silhouettes and includes baseball caps, crewnecks, straight cut t-shirts and hoodies.
It uses a washed red, grey and eggwhite colourways, taking on the colour palettes of both Coca-Cola and Disneyland Paris, reported The Industry.Fashion.
All items in the collection feature the use of Coca-Cola and Disneyland Paris branding, which has been reimagined as a joint logo.
The capsule is available at the recently launched Coca-Cola concept store in London’s Covent Garden, as well as the Disney Fashion Shop from 19 July at Disneyland Paris and Highsnobiety from 15 July.
“We’re excited by the launch of the collection with Disneyland Paris as there is a striking simplicity in two brands, both well versed in driving the cultural conversation, coming together to create real magic in a new and unexpected way,” commented Aylin Kosova Bilgin, head of Coca-Cola, Europe. “Coca-Cola has always been a part of the conversation around fashion and for a brand with our heritage, we’re continually innovating to find new ways of showing up in the cultural conversation to surprise the next generation of tastemakers.”
Laure Albouy, vp business strategy and integration at Disneyland Paris, continued: “This is a first for Disneyland Paris and a trendy tribute to the 30 years of the sparkling collaboration between our iconic brands.”
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