Cloudco Entertainment has promoted Charlotte Payne to the role of vice president international licensing, while it has also expanded its retail development team in the US and the UK.
Charlotte (pictured centre) was previously director of international licensing at the company and has driven significant improvements and growth in its international business.
“Charlotte has brought exceptional expertise and dynamic leadership to our international licensing team,” commented Robert Prinzo, head of global licensing at Cloudco. “Her ability to navigate complex markets and drive results has been remarkable. We are excited to see her continue to excel in her new role and contribute to Cloudco’s global success.”
Charlotte will continue to report to Robert in her new role.
Furthering strengthening the team, Farah Bass (pictured left) has been appointed as the new US retail development manager, bringing with her experience from Warner Bros. Discovery and Champion among others.
Bethan Garton (pictured right) also joins as senior retail development manager for the UK and EMEA, reporting to Charlotte.
Bethan most recently served as chief commercial officer at The Point.1888, while prior to that she was retail lead at Mattel and head of licensing at Acamar.
Charlotte commented: “Bethan’s impressive background in retail and licensing makes her a perfect fit for our UK & EMEA expansion. Her leadership and passion will be essential as we continue to grow our brands and strengthen our presence at retail in these important regions. Bethan could not be joining Cloudco team at a better time for our European business.’’
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