Launch of Spot on the Farm app will coincide with reimagined website for the brand.
The classic Spot brand – created by Eric Hill – is getting a digital makeover, with Penguin Random House Children’s launching a new app and website.
Spot on the Farm (£2.99) will arrive first on iOS on August 16, with an Android build planned for later in the year.
Users can explore the farm with Spot, undertaking a range of activities from harvesting carrots and shearing sheep to fixing a broken tractor and playing on a specially designed Pig Piano.
There will be no in-app purchases or third party advertising, although annual updates will see new games and features become available. The app will be published globally, and will localise for Spanish, Dutch, Finnish, Norwegian, Chinese (Traditional and Simplified) and Italian.
The app will be joined by a relaunched Spot website, which will also be supported by revamped social media channels, including a Facebook page.
Featuring interactive games and puzzles, news and events and an international publishing portal, the new site will be able to support licensees and partners all around the world by bringing them together in a single hub.
Susan Bolsover, head of licensing and consumer products at PRHC, said: ‘’Our aim with the reimagined website and new Facebook page was to create a branded content hub for Spot fans, old and new, across the world.
“Our goal is to build these platforms to help support our licensees and partners, as well as being able to engage directly with Spot’s core audience of preschool children and their parents.’’
Where’s Spot by Eric Hill, originally published in 1980, has to date sold over 60 million copies worldwide.
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