New licensee Asvina to unveil fresh packaging and an improved recipe.
The classic Pink Panther wafer is set to return this summer, with fresh packaging and an improved recipe thanks to a new licensee.
Asvina (UK) is set to build on the popularity of the character and the success of the classic wafer, which has reached over six million pack sales annually.
With the wafer back in full production from June, the transition to Asvina will result in a new refreshed and contemporary packaging design and an improved recipe with more vanilla-cream filling.
“The future of Pink Panther wafers is secure and we’re confident customers will appreciate the improvements we’re making while maintaining the original taste and texture experience,” enthused Prasheel Kunwardia, founder and direct at Asvina.
“For retailers, this new chapter in the Pink Panther wafer’s story will lead to renewed interest in a brand and character that is known and adored by its customers.”
In addition, with one eye on the brand’s future potential, Prasheel revealed that the move to Asvina will see the franchise extend to new products.
“Asvina will build upon the Pink Panther heritage to drive sales across multiple food and drink categories. The Pink Panther is a beloved character and there are plenty of opportunities to create exciting new products, building more value in the brand for consumers and retailers alike.”
CPLG is handling the licensing programme for the Pink Panther brand.
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