CJ Wildlife has launched a new range of bird and nature products to help children discover the wonderful world of wildlife on their doorstep, in collaboration with conservation charity, the National Trust.
The first kids range of its kind in the UK, the products have been created to encourage children to engage with nature and care for wildlife from an early age, starting in their own back gardens, balconies and local outdoor spaces.
The collection – designed for 5-11s – aligns with the National Trust’s ’50 things to do before you’re 11 3/4′ activity programme.
Products include easy flip, fully recyclable bird feeders, coordinating bird feed packaged in recyclable tubs and FSC certified, build your own wildlife wooden box kits, all featuring the National Trust oakleaf logo.
Packaging also includes a QR code directing families to a hub of activity sheets to keep children engaged with their outdoor space, while educating them about Britain’s wildlife.
“Encouraging and inspiring kids to care for wildlife is something that both CJ Wildlife and the National Trust are truly passionate about,” commented Claire Smith, chief officer partnerships, products and business development at CJ Wildlife and Vivara. “We believe that getting little ones involved at an early age will not only nurture a life-long love affair with nature, but will also help educate the next generation on the importance of caring for wildlife, which in turn will have a hugely positive impact on the environment.”
Becky Stanford, head of brand licensing at the National Trust, continued: “This bright and accessible collection of wildlife products, tailored for little ones to engage with nature, both at home and on their outdoor adventures, is a game changer for children and nature – we can’t wait to witness a generation of children growing up with so much more interaction with the wildlife in their gardens or local parks.
One of the things we’re really passionate about at the National Trust, is ensuring that everyone has access to nature, and this range is one way of achieving this.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
