Cirque du Soleil Entertainment Group has secured two new deals which will move the iconic brand into the immersive experience space.
First up, and it has partnered with Cosm, an immersive technology, media and entertainment company, to deliver a completely new way to experience Cirque du Soleil.
Cosm will produce and present a Cirque du Soleil show at its forthcoming venues, the first of which will open in Los Angeles in spring 2024 and showcase a 26.6-metre diameter LED dome in a 65,000 total square feet facility.
Cosm’s new generation of venues will look to bring entertainment to life by utilising its domed and compound curved LED technology to create a ‘larger than life shared reality’ experience that bridges the virtual and physical worlds, all with corresponding sights and sounds. Merging the energy of the crowd, elevated food and beverage service, plus state of the art visuals, fans will be able to experience Cirque du Soleil’s avant-garde creativity from a brand-new perspective.
“Cirque du Soleil has established itself time and time again as a category-defining entertainment genre,” commented Neil Carty, vp, head of Cosm Studios at Cosm. “Its combination of live theater, circus arts, and immersive storytelling has captivated audiences around the world. We’re excited for this partnership to bring an iconic Cirque performance to our venues in Shared Reality.”
In addition, the group is joining forces metaverse game developer, Gamefam to create Cirque du Soleil’s first ever immersive experience on Roblox.
In Cirque du Soleil Tycoon, users can build their own Cirque du Soleil universe filled with performers, artists, sell-out crowds and some of the most visually stunning performances in the metaverse.
Inspired by Cirque du Soleil’s new touring show, Echo – which explores the relationship between humans and nature – the experience incorporates ‘whimsical and fantastical’ Cirque du Soleil details and brings existing and new fans together for a behind the scenes look at how Cirque du Soleil productions work.
Roblox community members will also have access to unique virtual items, such as animal head masks inspired by real-life ECHO costumes, allowing them to customise their avatar and express their creativity in true Cirque du Soleil fashion.
“With the creation of Cirque du Soleil Tycoon, we underscore the increasing importance of widening our portfolio of brand experiences across 3D immersive and filmed entertainment, premium content, gaming and beyond,” commented Nickole Tara, chief growth officer at Cirque du Soleil Entertainment Group.
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