Launch of bone china mugs continues licensee’s partnership with the RHS.
Churchill China is to unveil its latest RHS product line at Spring Fair next week.
The launch of a collection of fine bone china mugs continues to the long-standing relationship between the licensee and the Royal Horticultural Society.
The new launch consists of a contemporary gift set of four mugs with illustrations of classic garden tools, a set of two stacking mugs with the allotment as its theme and an assortment of classic bone china Royale mugs featuring images on the theme of Curious Birds.
The artwork for the products and packaging has been adapted by Churchill from artwork supplied by the RHS Lindley Library.
The range will be showcased on the Churchill China stand at Spring Fair next week (Hall 9, D20-E21), as well as appearing in its spring/summer preview brochure.
Dannielle Birch, marketing communications manager at Churchill China, said: “The combination of the RHS Lindley Library artwork and our own ceramic expertise has produced some truly delightful mugs. The result has been some stunning vintage designs that will last – and be treasured – for a lifetime.”
Cathy Snow, licensing manager, RHS, added: “Our partnership with Churchill has been established for some years and remains productive and rewarding. These beautifully designed mugs are a fabulous addition to the stylish, elegant and always highly desirable Churchill offering.”
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