Confectionery group Perfetti Van Melle joins forces with retailer’s parent company Inditex.
Perfetti Van Melle has once again joined forces with Inditex, this time to develop a spring/summer collection for Zara Woman.
Zara has chosen Chupa Chups to feature in an on-trend navy and casual collection.
The new range includes essential garments with surprising combinations such as fluffy towel finishes, long fringes and vibrant coloured stripes, mixed with the recognisable Chupa Chups lettering.
The Chupa Chups pieces form part of the ‘Join Life’ collection, produced using at least 75% organic cotton grown with organic farming methods, natural pesticides and fertilisers.
“We are pleased to be a part of a collection that uses resources in a responsible way, as this is aligned with Perfetti Van Melle’s own sustainability policy,” commented Christine Cool, area licensing manager at Perfetti Van Melle. “And we simply love the way ZARA is always on top of the trends and has looked for Chupa Chups to put a playful touch on the universal navy theme.
“These looks will transport teens to summer fun, the taste of their favourite lollipop and carefree laughs on the beach.”
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