Perfetti van Melle extends relationship with g.l.a.m into non food categories.
Perfetti van Melle is further expanding its presence in the German speaking markets, extending its partnership with licensing agency g.l.a.m for the Chupa Chups brand.
Following a health performance in selected food categories, Beanstalk and Perfetti van Melle have now added a number of non food sectors to the partnership.
Christine Cool, licensing area manager for Chupa Chups at Perfetti van Melle, said: “We are looking forward to the cooperation and to bringing the characteristic Chupa Chups’ fun and colourful lifestyle further to the German-speaking territories, also in the non-food areas.”
Kristin Ehring, director sales and accounts at g.l.a.m. added: “We are delighted about the additional opportunities in the representation of Chupa Chups.
“The experience gained in the food sector will be a perfect basis to find the right partners also in the non-food categories and we are proud to contribute to the expansion of Chupa Chups in GAS.”
November 7 will see g.l.a.m present the Chupa Chups brand at LIMA’s Licensing Market 2017 – a one-day networking event in Munich.
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