Easter stunt saw 6ft tall chocolate sculpture generate extensive press coverage.
The Thomas the Tank Engine brand was given something of a chocolatey boost over the Easter bank holiday weekend – with a giant 6ft tall 7ft long chocolate sculpture of the preschool favourite appearing at Kings Cross station in London.
The chocolate Thomas sculpture weighed 140kg and took 250 hours to build by three master chocolatiers.
A total of 100kg of chocolate was used to create the masterpiece, which is equivalent to 50,000 chocolate buttons. This consisted of 60kg milk chocolate, 30kg dark chocolate, 10kg white chocolate and 25kg cocoa butter.
Chocolate craftsperson, Jen Lindsey-Clark, said: “To take Thomas from a little blue die-cast engine to a large-scale chocolate structure was an exciting challenge.
“To sculpt this much loved iconic brand in chocolate was one of the most fun projects we have been set and the great thing about my job is that if it goes wrong, you can just melt it down and start again.”
The sculpture generated extensive PR coverage including BBC Breakfast, BBC London, Daily Telegraph, Mail Online and mass social media engagement.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
