This ad will be closed automatically in X seconds.

Children choosing to log on over TV

New Ofcom study shows children now spend more time online than watching television.

A new report from Ofcom has found that the ‘tipping point’ between modern and traditional forms of screen time has been reached – with, overall, children now spending more time online than watching television.

According to the study, five to 15 year olds spend 15 hours a week online, up one hour and 18 minutes from 2015. Weekly TV viewing, meanwhile, dropped from 14 hours 48 minutes to 13 hours 36 minutes.

Within the preschool space, three and four year olds spend an average of eight hours 18 minutes a week online, up 90 minutes from last year.

They are also watching less TV – but only by 18 minutes, with viewing standing at 14 hours 12 minutes.

The research also shows that 37% of preschoolers and 54% of five to seven year olds are watching YouTube.

The younger age group are more likely to be watching TV shows, cartoons and mini movies, while their older counterparts are more likely to opt for vloggers.

Jane Rumble, director of market intelligence at Ofcom, said: “Children’s lives are increasingly digital with tablets and smartphones commanding more attention than ever.

“Even so, families are finding time for more traditional activities, such as watching television together or reading a bedtime story.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
SeminalBigPicture500x500
 
The company has appointed Big Picture Licensing to support and represent Seminal as an introducer agent model to identify and develop new innovative licensing partners on a global basis....
Smileypopups500x500
 
The move follows the success of the brand's franchise stores in China....
TomGatesstageshow500x500
 
Dynamic doodler, homework-hater and lover of snacks Tom Gates and his 'brilliant' world are being brought to life for family audiences across the UK in a new live show, Tom Gates EPIC Stage Show....
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.