CPLG appointed by master agent Consumer Product Connection for the territories.
Fashion brand Chic & Love is continuing to grow its European footprint, with CPLG now on board as the licensing agent in Germany, Austria, Switzerland and France, following a deal with master agent Consumer Product Connection.
CPLG will develop the Chic & Love licensing programme across a range of fashion and lifestyle categories including apparel, accessories, paper and stationery, bags, luggage and tech accessories.
The news follows the appointment of Licensing Link Europe earlier this month, which is handling Chic & Love in the UK.
The Spanish women’s clothing and accessories brand has a unique USP thanks to an alliance with Swarovski, meaning that it incorporates Swarovski crystals into many items in its collections.
Julien Barbier, md of Consumer Product Connection, said: “We are delighted to collaborate with CPLG on Chic & Love. Joachim and his team have understood from the very beginning the DNA and potential of the brand.
“Their expertise and hard work has already generated a lot of interest in the territories they cover, and the first agreements should be announced very soon.”
Joachim Knödler, md GAS and France at CPLG, added: “We are excited to work with the brand Chic & Love in Central Europe and add this fantastic fashion brand to our portfolio.
“From the start, we’ve had positive feedback from retail and licensees across all categories.”
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