John Adams Leisure to develop new range around show’s characters and themes.
CHF Media Group has renewed its master toy deal with John Adams Leisure for preschool property, Pip Ahoy.
The company will develop a fresh range of Pip Ahoy toys to convey the characters and themes around the animated show and the new third series, which launched on ITVBe’s new preschool block, littleBe in September.
It will be showcased at Toy Fair 2019 and will contain an extensive line of 13 skus, including plush, play-sets, figurines, vehicles and puzzles.
The range will also be supported with a marketing plan including TV and VOD advertising, PR, digital and social media.
Adrian Wilkins, ceo of CHF, commented: “The team at John Adams are a pleasure to work with and are fully behind the brand, so we are very excited to see how the new product lines are received by Pip Ahoy fans and families across the UK.”
Simon Pilkington, md of John Adams Leisure, added: “We are really pleased to be working with CHF again on Pip Ahoy. It is a fantastic property that is sure to continue to grow with the launch on ITVBe.
“We’re excited to be developing new products for series three and presenting them to retail at the earliest opportunity.”
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