This ad will be closed automatically in X seconds.

Chefclub teams with French restaurant chain, flunch

Food-themed content studio, Chefclub has teamed up with flunch – one of France’s largest restaurant chains – on a broad ranging promotion at 160 eateries across the country.

The family-oriented promotion offers entertainment for both kids and adults, starting with 350,000 Halloween-themed activity booklets for kids featuring the mascots of both companies: Chefclub Friends, (from the Chefclub Kids channel) and Flunchy (from flunch).

The booklet contains 12 pages of games and activities, two recipes (one sweet and one savory with anti-waste tips), and a comic strip featuring Chefclub Friends and Flunchy illustrated in the Chefclub style. The booklet will be distributed for free to families with children until 13 November in the flunch restaurants.

Grown-ups also get their own culinary experience on-site with the Chocookie Chefclub & flunch, a frozen dessert co-created by the Chefclub and flunch teams. The dessert will be available as an individual portion on the menu during the promotion but can also be enjoyed at home in an XXL family size. Chefclub has produced a video demonstrating how to make a large version of the dessert to be shared with family and friends. The video will be streamed on Chefclub and flunch’s social networks in France and retransmitted in the restaurants as well.

“This unique and original partnership with flunch is at the heart of Chefclub’s ethos: to make cooking an entertaining activity in life that brings friends and family together, anywhere, in many different ways,” commented Marie-Laure Marchand, svp global consumer products and business development at Chefclub. “We are delighted to be working with flunch as we share many values and have a common mission: to bring families together to enjoy a great moment and to give children more autonomy. This original promotion gives our fans an exciting new way – and place – to enjoy our brand.”

Prisca Galvez Behar, flunch kids and family experience manager, added: “We want our customers (kids and adults) to enjoy  playful and tasty experiences, and also make kids more autonomous by encouraging them to approach cookery in a kind of ‘mini adult’ way. It was an obvious choice to collaborate with Chefclub because we share the same values, and as such,  we are delighted to announce this new partnership.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.