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Characters shine in Tesco’s Father’s Day push

Star Wars, Batman, Superman among brands featured in retailer’s gift offerings.

A number of licensed character brands are currently being featured in Tesco’s Father’s Day gift edit.

The retailer has put together a special selection of gifts to ‘indulge dad’s inner child’, including Marvel heroes, Star Wars characters and more.

Highlights in its F&F collection include the traditional Darth Vader ‘I am your father’ tee, as well as items featuring Batman, Superman, Chewbacca, Stormtroopers and Avengers characters.

In addition, Tesco Direct is also highlighting its popular Star Wars personalised line. Shoppers are able to customise a wide range of Star Wars products for dad including tees, stationery, mugs, wall clocks, phone covers and retro film posters among other lines.

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