Character World roars with LEGO Jurassic

Licensee secures European deal to create a LEGO Jurassic bedroom collection.

Character World has secured a European licence to design and produce a LEGO Jurassic bedroom collection.

Launching later this year, the range will join the textile and homewares licensee’s existing LEGO licences including LEGO Batman, LEGO Ninjago and LEGO Star Wars.

Brand director Tim Kilby commented: “After the amazing box office success of the Jurassic World: Fallen Kingdom movie, I’m delighted to added LEGO Jurassic World to our portfolio of LEGO-branded homewares available across Europe from January next year, with an earlier launch in Next in time for Christmas shopping.”

The signing comes as Character World continues its ambitious international growth drive.

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