Character World builds on Minecraft partnership

Home textile licensee renews European deal for property for a further three years.

Home lifestyle licensee Character World is continuing to build on its partnership with Minecraft, renewing its European licence to design and produce a bedroom range for a further three years.

The company is producing Minecraft textiles for retailers in all countries across the European region and the UK.

The renewal comes as the business continues an ambitious international growth drive.

Minecraft has seen a surge in popularity for Character World – something which is expected to grow even further with the release of new games in 2020 across mobile and PC.

“I am absolutely delighted to be partnering with Microsoft, Mojang and CAA-GBG for a further three years,” said Tim Kilby, brand director at Character World. “Gaming continues to be a big category for Character World with Minecraft being a huge part of this, reaching evergreen status in the marketplace after ten fantastic years.

“Minecraft has continued to grow and we anticipate even greater sales next year from the brand as we roll out new products and more designs to more and more territories.”

Tim continued: “With Minecraft Earth and Minecraft Dungeons launching this year we believe this is just the start of the journey for Minecraft in our category. Our product ranges demonstrate our love for the franchise and our commitment to delivering new and exciting ideas.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Antslive
 
Hela Brands is working with London rapper AntsLive to officially launch UK streetwear label AVX....
Motörhead.
 
Action sports and family entertainment show Masters of Dirt and Global Merchandising Services have announced a collaboration for legendary rock band Motörhead in honour of the band’s 50th anniversary....
RHS
 
The Royal Horticultural Society (RHS) has announced a partnership with homeware, kitchenware and accessories brand Sophie Allport for its 2025 RHS Chelsea Flower Show collection. The show takes place from 20–24 May 2025....
MOMA.
 
IMG Licensing has announced a new multi-year agreement to serve as MoMA’s exclusive global licensing representative. Through this collaboration, IMG Licensing will work closely with MoMA Design Store and The Museum of Modern Art to strategically grow their global licensing programme, helping MoMA realise its mission to connect people around the world to the art of our time. ...
 
Royal Warrant holder Sanderson Design Group has announced the launch of the Highgrove by Sanderson collection, a range of fabrics and wallpapers inspired by Highgrove Gardens, the renowned gardens restored, nurtured and transformed by King Charles III over the past 45 years....
Peppa
 
Hasbro has announced PEPPA PIG’s Peppa Meets the Baby Cinema Experience. The special cinema-exclusive English language release, in partnership with Trafalgar Releasing, will arrive in more than 2,600 cinemas across 14 countries from 30 May 2025, with tickets available to purchase from 9 April....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.