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Character World Brands welcomes Dan Appleby as sales director EMEA

Character World Brands has welcomed a new sales director for EMEA to its team, with Dan Appleby taking on the role.

Dan (pictured) brings a wealth of experience in sales, homeware and licensing, as well as a proven track record with retailers, to the company.

All sales functions within the business will report to Dan and he will be instrumental in supporting Character World Brands’ continual growth into new markets, as well as strengthening the business both directly and with distribution partners.

“We are thrilled to have Dan join us at such an exciting time,” commented James Walker, ceo at Character World Brands. “This now completes our fantastic leadership team and I look forward to working with him and utilising the great experience he brings us, at retail. We believe Dan’s leadership skills and expertise will be instrumental in taking Character World Brands to the next level.”

Dan added: “I am excited to be joining Character World Brands and to lead the sales team to further success. I believe that my experience in sales management, along with my knowledge of the homewares and retail landscape, will be a valuable asset to the company.”

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