Character World Brands has introduced a new addition to its portfolio with the launch of an infant textiles range.
Now available in Boots stores across the UK, with additional retailers coming later this year, the collection features two ranges designed to bring characters into little ones’ early years.
The Gruffalo Baby – My First Collection is a nostalgic tribute to the brand, showcasing classic graphics, delicate appliqué and embroidery details. Meanwhile, Grow with Peppa Pig – My First Collection features Peppa, George and their friends across products including giftable blankets, hooded towels, sleep bags and more.
“We are incredibly proud and excited to launch our first-ever baby infant collections in collaboration with Hasbro and Magic Light Pictures,” commented Tim Kilby, licensing and brand director at Character World Brands. “These two product ranges offer something truly special to consumers, combining nostalgia, warmth, and playfulness. We look forward to expanding our product offerings further in the UK and beyond.”
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