Character World Brands eyes further growth, as it confirms leadership team changes

Character World Brands has revealed that the UK business has grown +19% over the past year – and it is eyeing further growth through 2024.

“This year has been a year of turnaround seeing us re-frame our business for growth while navigating the challenging economics within the UK and European markets,” commented James Walker, ceo at Character World Brands. “We have seen significant growth in the UK and are confident this will continue through next year. While Europe has had a challenging 18 months, retail is starting to return to normal and we foresee growth in 2024.”

Over the past 18 months, the CWB team has been executing its new strategy and part of this has included a transition within the leadership team.

In a joint statement, Danny and Mark Schweiger commented: “We could not be more proud of the CWB team and how the business has pivoted in these turbulent and uncertain times. The leadership team, alongside the wider team, are in good shape and now is the right time for us both to move to non-executive roles at CWB.

“We will continue to support James and team on key growth initiatives and look forward to our own new projects within business, investment and mentoring. Being the recipients of this year’s Honorary Achievement at The Licensing Awards was such an honour for us both, as well as celebrating our 25th anniversary of CWB, the timing feels perfect.

“We look forward to continuing to be part of this fantastic industry in new ways for many years to come.”

(Pictured above, left to right: Danny Schweiger, James Walker and Mark Schweiger.)

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