Character World adds Fortnite to portfolio

Licensee will launch duvets, cushions, fleeces and selected accessories for gaming brand.

Character World has welcomed hit gaming brand Fortnite to its portfolio, having secured a deal with Epic Games and IMG.

The licensee will launch a collection of duvets, cushions, fleeces and selected accessories for adults and children.

The collection will launch throughout Europe next year.

“We are thrilled to partner with Epic Games to create our range of Fortnite home textiles for all our European retailers,” said Danny Schweiger, md of Character World.

“Character World is well-known for bringing iconic brands to homes across Europe and this range will be a true celebration of Fortnite’s global and cultural significance.”

Danny continued: “Fortnite is a must-have brand that can only get stronger and stronger through 2019 and beyond. At Character World we will endeavour to maximise all retail opportunities with our innovative products and designs.”

Mark Rein, co founder of Epic Games, added: “Our players have such passion when it comes to Fortnite. Partnering with Character World gives us the opportunity let them make it part of their home lifestyle.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.