This ad will be closed automatically in X seconds.

Character.com launches Mighty Mike collaboration

Having partnered up last year, French animation studio TeamTO and UK licensing agency, This is Iris, have been busy working on a number of collaborations for children’s show, Mighty Mike.

The first of these is with online retailer, Character.com, with products launching today (21 March). The first of the lines available to pug-loving consumers will be apparel, nightwear produced by TDP and Aykroyds, while backpacks from William Lamb will arrive in May.

“We are really excited to be working with This is Iris and to be the first to market with Mighty Mike,” commented Karen Hewitt, co-founder of Character.com. “We know how popular Mike and his friends are and we hope that this range will let their fans support their favourite canine in style.”

Sarah Lawrence from This is Iris continued: “We instantly loved this show the minute it was presented to us. Throughout the last year we’ve heard from licensees and retailers who have been watching Mighty Mike with their children, telling us that Mighty Mike is the perfect show to bridge the gap between preschool and tween with families coming together to watch Mike’s humorous attempt to impress Iris, the neighbour’s poodle.

“We’re thrilled to be launching with Character.com; they loved the show and together with our partners have been fantastic in developing the collection during such a challenging time for all involved in manufacturing.”

Patricia De Wilde, director of marketing and new business at TeamTO, added: “We are delighted to be working with This is Iris to make Mighty Mike a household name in the UK. Sarah’s original and creative approach to bringing out Mike’s inherent humour, personality and charm is guaranteed to result in a spectacular licensing range. We can’t wait for UK fans to discover our favourite pet pug.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.