Maarten Weck named executive vice president and managing director of CPLG.
Changes are taking place in the CPLG management team, with Peter Byrne stepping down from his role as ceo of the agency.
Peter (pictured above right) will be succeeded by Maarten Weck – formerly md for Northern Europe, the UK, Nordic, Central and Eastern Europe – who now takes on the role of executive vice president and managing director of CPLG.
Maarten (pictured above left) will oversee all global operations of CPLG, effective immediately, reporting to Aaron Ames, chief operating officer at DHX Media.
“We continue to implement changes to strengthen every aspect of our global organisation, and we are confident that Maarten, with his many years of management experience and deep knowledge of the agency business, is the ideal executive to lead CPLG into its next phase of growth,” said Michael Donovan, executive chair and ceo of DHX Media. “Maarten has strong relationships with CPLG’s clients, as well as the leadership skills to energise the CPLG team going forward.”
Maarten – who has been with CPLG for over 13 years – added: “I am excited to work with the entire CPLG team in a more expansive capacity to help our clients grow their consumer products businesses worldwide.
“We have an excellent team in place, strong international partnerships, and a growing portfolio of high-profile clients that positions CPLG well to continue on its path of expansion.”
DHX Brands – formerly part of Peter’s mandate – will report to Michael.
A statement from the company said: “We wish to thank Peter for his enthusiasm and commitment to the company over the past years. We wish him all the best for the future.”
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