Heritage brand unveils limited edition apparel collection celebrating classic characters.
Champion Athleticwear has launched a limited edition capsule collection in collaboration with Dr. Seuss Enterprises.
The range – which is available at Champion’s six retail stores across the US and online – taps into the nostalgia of Dr. Seuss and offers designs for both men and women.
The assortment of sweatshirts, joggers, t-shirts, long sleeved shirts and crops feature screen-printing, embroidery and patches of Cat in the Hat, Horton, Thing 1 and Thing 2, Green Eggs and Ham and more.
Both brands’ recognisable logos are blended together for a playful look. Dr. Seuss-themed customisation will be available at all six Champion retail stores, while embroidery in the Dr. Seuss font will be offered at the New York, Boston, Las Vegas and Philadelphia stores.
“We are excited to partner with a renowned brand like Dr. Seuss as consumers continue to look to Champion for unexpected, yet culturally relevant, capsule collections,” said David Robertson, director of Champion brand marketing. “With Champion’s timeless pieces combined with embroidery and patches of beloved Dr. Seuss characters, we look forward to seeing how consumers of all ages embrace the collection.
“Our goal with each new collaboration is to consistently provide top quality, comfortable products inspired by like-minded brands that both surprise and delight.”
Susan Brandt, president of Dr. Seuss Enterprises, added: “We are thrilled to be partnering with Champion, this collaboration brings together two iconic American brands, Dr. Seuss and Champion, for a cool collection.”
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