MV Sports’ Phil Ratcliffe on how he would describe Q4 trading in three words.
It’s the most wonderful time of the year – and arguably the most important for the licensing business.
But what three words come to mind when thinking Q4 trading in 2018 and why? The Source asked some key names for their feedback.
Today: Phil Ratcliffe, sales and marketing director, MV Sports
“Challenging, cautious, optimistic. Challenging because of the retail/market landscape including closures and restructures.
Cautious because some customers are keeping stocks tight amid market uncertainty and optimistic because we have an amazing line-up of products/licences for 2019, some of which will be shipping in Q4.”
This feature originally appeared in the autumn 2018 edition of Licensing Source Book. Click here to read the full publication.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
